Life doesn’t come with a map—it’s a road with twists, turns, and sometimes roundabouts that make you question whether you’re headed in the right direction. For Alex, this journey was anything but straightforward. From dreaming of at 15 to coaching and consultancy at 23, his path exemplifies resilience and reinvention.
At 17, Alex was like many teenagers—confused about what lay ahead. Visits to university open days and skills tests brought clarity: a business degree was his calling. Yet, even deciding where to study wasn’t simple. Dreams of America and Berlin faded due to pandemic restrictions, and Romania—where he weathered the lockdowns—became a formative chapter. His international upbringing helped him appreciate adaptability and global perspectives.
Fast forward to university, and Alex’s aspirations shifted again. Initially eyeing a high-powered consultancy career with corporate giants, he quickly realized that the competitive, bureaucratic world of big business wasn’t for him. “There was no freedom,” Alex recalls. So, he pivoted, exploring academia—a space where he could work flexibly and independently, free from corporate constraints.
But academia, like the corporate world, presented its challenges. Pursuing a PhD seemed ideal until he found himself frustrated by bureaucracy and mismatched expectations with his supervisor. The experience left him questioning whether the academic path was worth the sacrifices.
With time to reflect, Alex immersed himself in self-discovery. A coaching certification with the John Maxwell Program was transformative. He helped clients tackle workplace insecurities, redefine their career aspirations, and even develop tangible projects like fitness apps. Consultancy became a natural extension of his skills—combining his business expertise with a genuine desire to help others succeed.
Alex’s passion for people extends beyond work. His foray into stand-up comedy brought new energy and confidence. What started as a hobby evolved into something more profound. Fifteen performances later—from intimate gatherings to a crowd of 300—he found joy in making people laugh while weaving life lessons into his storytelling.
“Stand-up and consultancy are surprisingly similar,” Alex muses. “You connect with people, present your ideas, and leave an impact.” Whether coaching, consulting, or performing, his approach revolves around authenticity and connection.
When asked what keeps him going, Alex’s philosophy is simple: follow what excites you. “Life is not a wave—it’s a series of resets,” he reflects. I deeply believe in this — You’re never too old or too far gone to start over. Every setback teaches you something about yourself.
He emphasizes the importance of blocking out external pressures—whether from parents, societal norms, or peers. “You don’t need validation,” Alex asserts. “If you believe in something, go for it.” His international background only deepened this conviction. “In the UK, I realized opportunity is everywhere if you’re willing to look for it.”
Ultimately, here’s the takeaway: Chase what excites you. Reflect deeply. And when life stumbles, start again—because every end is a chance for a new beginning. The world is your stage; step into the spotlight.
Let Alex’s journey inspire you to rewrite your own story with courage, creativity, and an unshakable belief in your potential. Life isn’t just about finding your way—it’s about creating it.
Ah, and don’t forget to try one of his stand-up comedy show, believe me, he’s hilarious! Check them on his Instagram @alexinstandup